From a game directory to a daily engagement hub for players
Beam is a web3 blockchain company across gaming, AI, finance, trading, RWA, and ventures, backed by a $174M+ crypto-native treasury.
Marco, the founder, wanted BeamHub, Beam's player-facing platform, to be more than a game directory: a daily destination where players track progress, earn rewards and stay engaged with the ecosystem.
I redesigned BeamHub end-to-end, giving players campaigns to compete in, achievements to collect, points to earn, and a rewards store to spend them in, all while playing their favourite games.
Every feature was built around one goal: giving players a reason to come back daily, and giving studios a way to engage with them.