Feno is an AI-powered smart toothbrush that cleans all teeth in 20 seconds, paired with an app for real-time oral health tracking, AI insights, and dentist feedback.
The toothbrush was already winning people over, but the companion app wasn't keeping up. Venice Inc. brought me in to lead the redesign of the full Feno app and give the smart toothbrush the app experience it deserves.
The dashboard overwhelmed users. It gave them no clear picture of their oral health, and no sense of what to do about it.
I redesigned every touchpoint after someone opens the box: onboarding, scanning, and the whole journey of understanding their oral health after each scan. The redesign launched to a wave of new subscribers.