Uno is building banking for everyone: one app to spend, send money to loved ones, save and borrow, made for the people traditional banks overlook. It's part of Standard Economics, which is working to give everyone on Earth access to money.

When we started, Uno already had a working app but had never had a designer. Together with Venice Inc., I led design across product and web, directing the work while staying hands-on in the design myself.

Their challenges were localization and engagement: making the app feel local in every market, and getting people to actually use the new products they were launching.

I led a major overhaul, defining Uno's brand and visual style and redesigning the whole bank: spending and the card, sending and requesting money, savings, tandas (group savings with friends and family), credit lines, cashback, levels and rewards, plus the landing page and marketing that bring it all to life. Since then, Uno has become one of the fastest-growing fintech companies of all time and has raised its Series B.