Uno is a global digital bank that brings spending, savings, transfers and loans into one app. When we started, they already had a working app but had never had a designer before. I led the project end to end, directing the work and managing the other designers on the team while also staying hands-on in the design myself.

Their challenges were localization and engagement: making the app feel local in every market, and getting people to actually use the new products they were launching.

I led a major overhaul, defining Uno's brand and visual style and improving the end-to-end experience across the whole bank: spending and the card, sending and requesting money, savings, group savings with friends and family, credit lines, cashback, levels and rewards, and the marketing that brings it all to life.